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Home - Perfectly Paired Snacks
We pair beer and snacks together to...


  • Cross-promote synergistic products

  • Attract, motivate and delight shoppers

  • Increase category sales and profits

OVERVIEW


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About
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overview
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[ut_header style=”global” font_size=”32″ font_weight=”” title=”Collaborative and customized for local markets”]Perfectly Paired® is a new shopper marketing program that curates, cross-merchandises and promotes beer and salty snacks[/ut_header]
[ut_service_column icon=”fa fa-key” headline=”Turn-key Program” headline_color=”#000000″ text_color=”#000000″ link_color=”#c74040″ link_hover_color=”#e04747″]

  • Transparent, flexible and efficient
  • Funded by participating vendors

[/ut_service_column][ut_service_column icon=”fa fa-signal” headline=”Incremental Sales” headline_color=”#000000″ text_color=”#000000″ link_color=”#c74040″ link_hover_color=”#db4646″]

  • Drive category consumption
  • Larger basket size

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[ut_service_column icon=”fa fa-star” headline=”Enhanced Store Image” headline_color=”#000000″ text_color=”#000000″ link_color=”#c74040″ link_hover_color=”#db4646″]

  • Customized, engaging displays
  • Stronger shopper relationships

[/ut_service_column][ut_service_column icon=”fa fa-money” headline=”Better Margins” headline_color=”#000000″ text_color=”#000000″ link_color=”#c74040″ link_hover_color=”#dd4646″]

  • Increase sales without deep discounts
  • Showcase premium products

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overview

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howitworks
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[ut_header style=”global” font_size=”32″ font_weight=”” title=”Creating value for shoppers, suppliers and retailers” title_color=”#ffffff” title_accent_color=”#c74040″ lead_color=”#ffffff” lead_accent_color=”#c74040″]Research-based insights and proprietary pairing system

  • Beer drinkers are heavy consumers of salty snacks
  • We use flavor component matching and consumer sensory testing
  • Shoppers get excited about curated beer and salty snack pairings

Comprehensive shopper marketing service for retailers

  • All-inclusive planning, execution and reporting
  • Customized displays merchandize ‘Weekly Specials’
  • Targeted promotions motivate shoppers to purchase

[/ut_header][ut_btn button_size=”bklyn-btn-normal” button_hover_shadow=”yes” button_custom_border=”yes” button_border_width=”1″ button_text=”Our Process” button_link=”url:%23section-ourprocess|||” button_text_color=”#ffffff” button_text_color_hover=”#cecece” button_background=”transparent” button_background_hover=”transparent” button_border_color=”#ffffff” button_border_color_hover=”#cecece”]

howitworks

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ourprocess
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[ut_header style=”global” font_size=”32″ font_weight=”” title=”Rigorous Process Ensures Consistent Execution” title_color=”#000000″ title_accent_color=”#c74040″ lead_color=”#000000″ lead_accent_color=”#c74040″]Planning

  • Evaluate beer and salty snacks category performance
  • Identify product pairing opportunities to meet shopper needs

Implementation

  • Research and curate pairings, merchandising and promotion
  • Select product suppliers and develop agreements

Management

  • Conduct store audits and data analysis to monitor results
  • Utilize insights to adjust mix and improve performance

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ourprocess
About

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aboutus
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[ut_header align=”center” font_size=”32″ font_weight=”” title=”We are partnership marketers and
craft beer enthusiasts” title_color=”#000000″ title_accent_color=”#c74040″ title_accent_color_bg=”#000000″ lead_color=”#0a0a0a” lead_accent_color=”#c74040″]Goldmarks Company

  • Providing partnership marketing services since 1997
  • Created Brew Foods®, the original pairing snacks for beer
  • Manage the Perfectly Paired® shopper marketing program

Support Partners

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[ut_animated_image size=”medium” align=”center” link_type=”custom” image=”401″ effect=”fadeInUp” link=”url:https%3A%2F%2Fshopperations.com%2F||target:%20_blank|”]

© 2018-19 Goldmarks Co. All rights reserved. Brew Foods® and Perfectly Paired® are registered trademarks owned by Goldmarks Co.
Other marks owned by others are for information only.

aboutus

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Contact
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[ut_header font_size=”32″ font_weight=”” title=”Contact” title_color=”#ffffff” lead_color=”#ffffff”][/ut_header]

Goldmarks Company

Kirk Martensen, President

Contact